2. Focus on the goal
If you are going to persuade anyone to do anything, you need to have a very clear goal. That goal should contain how you want people to feel. You can talk all day long but if the people you are speaking to don’t connect emotionally with your words, they are unlikely to act.
I once worked for a CEO who insisted on calling the entire team together at 8:30 AM every Monday morning every week for a three-hour meeting. His goal was to ensure that he understood everything that had happened in the business the previous week and to ensure the team was focused on the new week.
It was a clear goal but it only served to make the executive team resent him and dread the Monday morning “inquisition.” Persuading him to switch to the Monday afternoon for an hour satisfied his goal but in a way that left him feeling that he was building his executive team rather than alienating them.
3. Make it about them
In the above example, the CEO was a very exacting and anxious man who needed to feel in absolute control, and he needed to feel that at the very start of the week. There was no point trying to persuade him to change those meetings without understanding what he needed and how any change to his preferred start of the week would impact him.
Once he understood the adverse impact that having such long, repetitive, and arduous meetings first thing on a Monday morning were having on his team, he was prepared to listen. More importantly, he was only persuaded to shift the meeting to a more sensible time when he felt he would have even more control through a management team who were given the space to at least gather their thoughts.
6. Share a vision
As I began my long, hard journey to climb the corporate ladder over 30 years ago, my boss told me something which I didn’t realise at the time would have a profound impact on me personally and professionally. He said: “The only people who need to be motivated are the people who can’t see a future and it’s your job as their leader to help them to see a future.”
That one simple truth has always held great wisdom and power for me and I believe it’s at the heart of persuasion and influence.
The idea of persuading anyone to do anything must not only be based on their best interest but also offer them a glimpse of the possibilities and opportunities available to them. If you can help someone to see and feel a brighter future, no matter how small your idea or suggestion, you are more likely to succeed.
Read the full story at 6 Persuasion Strategies To Help Others And Get What You Want