BECAUSE word art

From Entrepreneur, Jayson Demers shares 10 words that will help you have more influence and enable you to affect the people with whom you are dealing.  Some of the words are:

1. ‘Because’

“Because” is the conduit you will use to explain your motivations for every element of your request. In his book Influence, Robert Cialdini describes this as a “request + reason” and proves that this combination significantly increases the likelihood that your request will be obliged.

In one case study that I read in college (but, sadly, couldn’t find to link to here), one experiment had people ask if they could cut in line. The study found that people were far more likely to allow others to cut in line when the word “because” was used, as opposed to when it was not used (i.e., “May I cut in line?” vs. “May I cut in line, because I’m very late for an appointment?”). This was true even if the reason given was ridiculous (e.g., “May I please cut in line because I need to get to the front sooner?”). The word “because” seemed to trigger something in people that caused them to oblige the request.

2. ‘Thanks’

A simple thanks is an expression of immediate gratitude, and if you start your conversation with it, you’ll start everything off on a good note. You’ll show that you’re appreciative, which will make people more interested and willing to help you out. Something like “thanks for your time” at the beginning of a meeting (or at the end) is all it takes to establish that positive tone.

3. ‘You’

When extending requests, too many people make it all about themselves. They’ll say things like, “I want this because I need it,” explaining their personal motivations or the logical reasons why they want it. Instead, try framing the conversation in the perspective of the person you’re talking to.

How will your request affect them? For example, something like “I think you’ll see a rise in sales if you implement this,” makes your listener the center of the conversation, which makes for a more positive engagement.

Read the full story at Use These 10 Words in Conversation to Get What You Want

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