Even before that, you need to spend time understanding and organizing your material, says Ruby Newell-Legner, president of the National Speakers Association and founder of 7 Star Service—a “fan experience” consultancy. The better you know your material, the freer you are to engage with the audience and be yourself. Newell-Legner pays particular attention to the first and last 30 seconds of her presentations.
“They’re deciding whether they like you or not in the first 30 and you want to plant the seed for the most important thing to put in their heads in the last 30,” she says.
The best speakers tailor their message for their audiences, Newell-Legner says. Sure, you have information that you want to get across, but why should they care? As she designs her speech or presentation, she keeps three questions in mind for after the end of the speech:
- What do I want them to know?
- What do I want them to feel?
- What do I want them to do?
In order to hit the mark in all three areas, she says she gathers information before the talk to find out about the audience, what their concerns are, and what motivates them. If you put some of this legwork into even a small gathering, you’re going to be a more effective speaker because people will see that you understand their perspective and aren’t just talking at them, she says….
Body language is important for speakers, Detz says. Once she’s in front of her audience, she plants her feet to give her a physical sense of balance, which gives her more confidence. Feeling unbalanced by standing on your toes or shuffling your feet can make you feel less confident and will often make you look less confident to your audience, she says.
Read the full story at 7 Habits Of The Best Public Speakers